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Ford Bronco reverses yrs of compact crossover share decline

The Escape, now No. 7, once was the 2nd-finest seller in its phase. In the middle of very last decade, it marketed a lot more than 300,000 motor vehicles for 4 consecutive yrs.

But its attractiveness has waned as new entrants emerged. Rather of hoping to charm to a wide swath of customers, Ford redesigned the Escape in 2019 to be far more carlike, leaving room for the Bronco Activity, constructed on the same system, to capture a diverse corner of the industry.

“We truly noticed an prospect to much better contend by presenting two nameplates,” stated Mark Grueber, Ford’s

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