The quick transition to electrification has introduced a obstacle for entrepreneurs: How do you reposition decades of brand fairness built on common automotive values for a new greener, cleaner environment?
Volkswagen’s “Voltswagen” controversy confirmed that it is a sensitive task.
Stellantis tackled the subject on Thursday, presenting slogans, or mission statements, that sum up every single of its 14 brands’ electrical ambitions, as part of a thorough presentation on its electrification road map.
The process is also to carve out place for every of individuals manufacturers in two main markets, Europe and the U.S.
Analyst Philippe Houchois of Jefferies gave