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The Petersen Museum Is Featuring $25,000 to One Feminine-Owned Automotive Enterprise

Parker is a mom, way too, and sees the chance to build adjust for her two daughters and other women coming up by way of the expert entire world.

“I assume the Petersen is visionary in what they are doing and driving toward achieving parity in the automotive market,” Parker claims. “There are a lot of ladies out there who are inventive, modern, sensible, and scrappy and have everything they want to make enormous contributions besides for monetary backing. Only two p.c of all enterprise cash goes to girls-owned corporations, so there is a hole. It was nudging up slightly, and in 2020 it dropped and began heading the erroneous path, partly simply because women took the brunt of the residence-primarily based issues.”

The committee is accepting applications right up until July 31, and features not just the economic backing and mentorship but an place of work inside the Petersen and accessibility to all the contacts and methods the Petersen has to offer. Candidates can personal a business that touches automotive in broad strategies, like aftermarket car components, driving-related attire, transport and supply. Potential mentees ought to be a southern California-based mostly business for 2021, while Lassek states they hope to grow the system nationwide.

“Getting accessibility to those people who have paved the route and are more together is genuinely remarkably important,” Parker says. “This is a video game changer.” 

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