Toyota Europe is banking on two key new model launches in the up coming calendar year, commencing with the Yaris Cross tiny SUV this 12 months adopted by a alternative for the Aygo minicar, to enable it acquire product sales and sector share, the automaker’s regional CEO Matthew Harrison mentioned.
The Yaris Cross, a by-product of the Yaris compact car, is about to start production at Toyota’s plant in Valenciennes, France, along with the Yaris, which was revamped in 2020.
It will be Toyota’s to start with entrant in the smaller SUV section, Europe’s ideal-carrying out in 2020, and now the next-largest general, with 1.73 million product sales, just edging out compact vehicles, with 1.72 million sales, in accordance to figures from JATO Dynamics industry scientists.
The segment’s revenue leaders in 2020 were the Renault Captur (177,556), Volkswagen T-Roc (158,776), Peugeot 2008 (156,150) and Dacia Duster (138,587) according to JATO. Via the initial 50 percent of this calendar year, the 2008 potential customers with 107,339 sales, adopted by the T-Roc (105,584), the Captur (93,508) and the Duster (75,267).
Harrison stated Toyota was expecting comprehensive-year Yaris Cross gross sales to be about 150,000 in 2022, which would area it easily in the Major 5 in revenue in the segment. In 2020 Toyota reported it was aiming for an 8 per cent phase share.
“The huge majority of our expansion is coming from the Yaris Cross introduction,” he claimed in an job interview with Automotive News Europe. Toyota has revised its profits targets upward, to 1.2 million in its Europe area this 12 months from 1.1 million, and 1.5 million in 2025, from 1.4 million declared in 2020.
- Click on listed here to read the entire job interview with Toyota Europe CEO Matthew Harrison
The Yaris Cross will differentiate by itself from competitors by presenting a 4-wheel generate possibility with an electrical rear axle (a couple others, like the Duster also offer you 4wd, but most are front-wheel drive only) and Toyota’s hybrid program, which has been on the current market extended than other hybrids, this kind of as the Captur, which is debuting in entire-hybrid form this year.
The other new model will be the substitution for the Aygo, one particular of the couple remaining minicars bought in Europe. The Aygo’s sibling models, the Citroen C1 and Peugeot 108, were also assembled in a joint venture at Toyota’s factory in Kolin, Czech Republic, but Citroen and Peugeot have pulled out of the partnership and do not prepare to switch these versions.
That has intended that the Aygo is attaining sector share, even as the existing generation nears the stop of its lifetime cycle, Harrison said. It rated 3rd general in the segment in 2020, with 83,277 sales, driving the Fiat Panda (144,348) and Fiat 500 (137,267), in accordance to JATO.
Aygo first-fifty percent sales this yr are keeping steady at 47,346, with the 500 (like the a bit greater New 500 full-electric powered car or truck) at 95,559 and the Panda at 79,660.