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E-commerce auto components: Cranbury-based mostly Pieces iD is expanding revenue rapidly

Parts iD was founded in Cranbury in 2008 with a vision of generating a a person-stop e-commerce destination for the automotive elements and components marketplace. Type of an Amazon for car pieces.

It has tested to be a smart idea.

The business has considering that progressed into a know-how-driven, electronic commerce enterprise that has develop into a marketplace chief and verified model-builder — 1 that now features several subcategory internet sites, together with,,, and many many others.

Consumers are responding. During the second quarter of 2021, Pieces iD’s net earnings amplified 14.5%, to $130.4 million, from $113.9 million.

About Pieces iD

Dependent in Cranbury, Elements iD is a engineering-driven, electronic commerce business concentrated on producing custom made infrastructure and exclusive user encounters inside niche marketplaces.

CEO Nino Ciappina stated the company’s dedication to offering a revolutionary buying expertise complete, precise and diverse solution choices — and its ongoing digital commerce innovation — is the crucial. is specifically main the way, Ciappina said.

“We go on to make crucial progress advancing’s place as a foremost electronic retailer in the $400 billion automotive aftermarket market,” he explained. “Our recent get the job done has focused on driving awareness and need for our wide and deep variety of automotive extras and increasing our item presenting of collision and repair pieces as we thrust even more into the ‘do-it-for-me’ segment of the marketplace.”

Ciappina said the probable for more development is there.

“We are deploying our established approach to digital commerce that brings together comprehensive product or service catalogs, abundant fitment details, competitive costs and well timed shipping driven by synthetic intelligence to capture share in newer verticals which includes motorcycles and powersports, boating and maritime, and RV/campers,” he reported. “We are dedicated to capitalizing on the various industry prospects we consider exist for our technological know-how-driven, money-effective company model.”

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