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Iconic Mercedes Station Wagons ‘under Stress,’ Suggests Executive

  • Mercedes-Benz’s chief operating officer, Markus Schäfer, advised the U.K. publication Autocar that even though some marketplaces nonetheless enjoy their wagons—sorry, estates—”this marketplace is less than stress.”
  • For the U.S., Mercedes reported the handful of station wagon designs it sells stay essential thanks to loyal buyers.
  • Other model segments that Mercedes could shrink or discontinue consist of coupes and cabriolets, in portion simply because producing a beautiful electric cabriolet is an engineering problem, he reported.

    Station wagons have been all but eradicated in the U.S. thanks to the level of popularity of crossovers and SUVs, but they are definitely not lifeless in the hearts of numerous. Which is why it is really notable that Mercedes-Benz’s main running officer, Markus Schäfer, has hinted that the automaker is questioning what purpose these wagons—called estate products in Europe—will engage in in the firm’s foreseeable future.

    “[With] estate autos, we have to see,” Schäfer advised Autocar. “This marketplace is beneath strain as much more and additional consumers go to SUVs, and there are just a couple marketplaces still left for estates and station wagons. So we have to see how the volumes are building. They’re technically definitely possible—that would not be a problem—but it truly is much more a dilemma of how this niche is producing. I know the U.K. is a excellent market place for station wagons.”

    Autocar, which is based in the U.K., explained it has heard from other Mercedes-Benz associates that the actuality that today’s SUVs are obtaining extra economical, specifically when it arrives to designing aerodynamic electric powered SUVs, means that need for estate automobiles is shrinking.

    2021 Mercedes-AMG E63 S wagon.


    In the U.S., Mercedes sells the E-Class wagon, contacting the E450 All-Terrain wagon (major) “really maybe the most brainy wagon on Earth” and the 2021 AMG E63 S wagon (over) “unexpectedly exotic.” Those favourable remarks are in line with the formal business line regarding the future of Benz wagons in the U.S.

    “Station wagons [estates], though occupying a certain specialized niche, remain an vital providing to one particular of our most loyal customer segments,” a spokesperson for Mercedes-Benz Usa informed Motor vehicle and Driver.

    But you will find a different problem: Mercedes-Benz’s work on creating extra autos with electrical powertrains could lower the selection of coupes and cabriolets the brand name sells, Schäfer explained to Autocar.

    “We have to recognize that the demand from customers for cabriolets is dropping around the entire world. China is not a roadster-masking sector, and there are [fewer] buyers in Europe who determine on a cabriolet, in comparison to some many years in the past,” he claimed. “It truly is not that effortless to build a great-seeking cabriolet [as an EV]. It can be an engineering effort and hard work. It is really very a position and a process to preserve it in awesome proportions and not to elevate it too superior, with a significant battery beneath it. There are some cars out in the market place that would not satisfy our tastes. So we will occur up with something improved.”

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