To rejoice the 50th anniversary of the airbag and the 40th anniversary of its introduction into Mercedes-Benz automobiles, the automaker has collaborated with haute couture designer Heron Preston on the generation of a new line of apparel built out of upcycled airbags.
Alongside with getting made of recycled airbag supplies, the conceptual looks also inflate and deflate to definitely integrate the material’s features into the styles.
Preston, famed for his large fashion usually takes on get the job done have on, has created the substance into a few forward-pondering men’s and womenswear styles impressed by the airbags and the material.
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“Working with co-creators in this field that replicate our values permits us to additional drive sustainable luxury structure into the long term,” claimed Bettina Fetzer, VP of communications and promoting at Mercedes-Benz. “Heron’s one of a kind get on sustainability and the way he ways the subject matter via the lens of tradition is what manufactured him an outstanding companion to work with on this task.”
Heron Preston was chosen by Mercedes not just for his avant-garde style, but for his motivation to using less environmentally-harmful methods into his business enterprise since 2016. Nowadays, his brand is among the just a number of streetwear brands to prioritize sustainability.
The design concepts, states Mercedes, will be turned into exceptional merchandise developed by Heron Preston and will develop into readily available by using giveaway on the world wide platform GOAT as of September 10.
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